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“40% of Canadians don’t take their prescriptions as directed- resulting in up to 300,000 hospitalizations each year. A big part of the problem is that many of us simply dont refill our prescriptions. that’s why there is rexall reminder. the first of its kind in canada. we call you before your prescription runs out so you never miss a dose again.”
Certainly the shock value is there or to reach the consumer with some fishy data!!!!
Posted on July 11, 2009 ()
