by Scott Beale

via laughingsquid.com

The photo is based on the site: Keep off the Grass, and the site is officially called: the Bold Italic.  

What it is about: this site is based at San Fransisco.  Their mission is to help people become better locals, equipping our members with rare local intel, backstory and potential adventures.   

The site to me: sounds a bit complex, just like San Fransisco itself, which is fine itself.  I wonder if you are a tourist, would you be a bit confused?  Would these hippies avatars sell?